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July 29-30, 2015 Phuket, Thailand Back

International Conference on Economics and Business Management (EBM-2015)

Editors:

Dr. Thaweesak Yingthawornsuk
Prof. Dr. Michel Plaisent

ISBN: 978-93-84422-30-1

http://dx.doi.org/10.17758/ERPUB.ER7152

Sr.No.	Paper Title & Author(s)	Page No.
1	Validation of a Facebook Word-of-Mouth Communication Scale in the South African Context Ayesha Bevan-Dye	1
2	African Generation Y Studentsâ€™ Propensity to Engage in Word-of-Mouth Communication on Facebook Ayesha Bevan-Dye	8
3	Gender Perspective of Entrepreneurs, Academics and Students in Essential Marketing Skills Natasha de Klerk	15
4	Impact of Education on Resiliency of Resource Poor Women Ms. Tooba Sohail	23
5	The Performance Analysis of Merger Bank due to Single Presence Policy in Indonesia with CAMEL ratio Diah Pratiwi Ginting, and Tuntun Salamatun Zen	29
6	Feasibility Study of Acquisition Plan of PT Bank Tabungan Negara (Persero) Tbk by PT Bank Mandiri (Persero) Tbk Tesalonika Devi, and Anggoro Budi Nugroho	37
7	University Community Engagement Program and Entrepreneurship Education: Entrepreneurship Learning for Non-Business Participants Hetty Karunia Tunjungsari	45
8	Economic Analysis on Preference of Downstream Water Users to Ameliorate the Algae Bloom: Empirical Evidence from Korea Yoon Lee, and Yongsuk Hong	51
9	Indonesia Capital Market Behavior Using Sentiment Measurement in Stockbit Conversation Helga Pangemanan, and Deddy P. Koesrindartoto	58
10	Short-term Account Receivable Securitization Pricing Based on the Cumulative Prospect Theory Yang HAN, and Jian-min HE	66
11	The Use of Sentiment Analysis in Pre-IPO Market to Predict The Stock Performance in Post-IPO Market 74	0
12	Marketing Strategy Development of Mobile Money Services in Indonesia Bianda Hyacintha Safira, and Harimukti Wandebori	81
13	Indonesian Corporate Performance Analysis Based On Employee Stock Ownership Program (ESOP) Implementation Clarissa Veronica, and Subiakto Sukarno	89
14	The Correlation between Knowledge Management Strategies and Customer Relationship Management: A Case Study Toraj Mojibi, and Yacob Khojasteh	96
15	Financial Performance Analysis of PT. Garuda Indonesia, Tbk. in Comparison with Other Regional Airlines Amanda Maharani, and Subiakto Sukarno	103
16	Developing a Management Accounting System for Small and Micro Firms: An Integrated Approach Tommaso Ganugi, Alberto Petroni, and Francesco Zammori	111
17	Analysis of Branding Strategy and Competitiveness of Textile and Clothing Industry (TPT) As Efforts to Increase Competitive Advantage (Competitive Advantage) Welcoming Asean Economic Community Vika Rosmala M, Nining Islamiyah, Andri Rianawati, Qurrotul Ainiyah dan Andiga Kusuma Nur Ichsan	121
18	Exploring Intention to Use Electronic Gold Dinar as Mechanism for Travelling Mohd-Nazri Muhayiddin, Ridhuwan Abdullah, Raja-Norliana Raja-Omar, and Rosliza Che-Rahim	125
19	Technology Valuation Using Patent and R&D Expense Information Joonhyuck Lee, Sangsung Park, and Dongsik Jang	132
20	A Study on Quantitative Analysis for New Product Development Strategy Junseok Lee, Hyunwoo Kim, Jongchan Kim, Joonhyuck Lee, Sangsung Park, and Dongsik Jang	135
21	Technology Roadmap using Patent Keyword Jongchan Kim, Jiho Kang, Joonhyuck Lee, Sunghae Jun, Sangsung Park, and Dongsik Jang	141
22	Trend Research on Flip-chip CSP LED for Establishing Management of Technology Strategy Hyun Woo Kim, Jongchan Kim, Joonhyuck Lee, Sangsung Park, and Dongsik Jang	146
23	Trend Review for Forecasting of Technology using Patent Sungjun Ahn, Jongchan Kim, Joonhyuck Lee, Sangsung Park, Dongsik Jang	152
24	A Methodology for Patent Function Analysis Jiho Kang, Jongchan Kim, Joonhyuck Lee, Sangsung Park, and Dongsik Jang	155
25	Get Some Returns through Online News Sentiment on Big Cap Market Kezia Vincy Renaldi, and Deddy P. Koesrindartoto	160
26	The Effect of Paradoxical Strategies on Firmsâ€™ Positional Advantage and Performance: The Case of Indonesian Banking Industry Mohammad Hamsal	167